About The Founder
Vidhi's journey as an entrepreneur started with a simple wish to earn a little pocket money. But when the world slowed down during COVID, she found time to dive deep into India’s rich artisanal heritage and craftsmanship.
Jewellery became something that made her feel seen, powerful, and beautiful. And she wanted other women to feel that, too. Today, the pieces she designs pay a modern ode to age-old Indian artistry.
Who are we?
Ethnic Andaz is a homegrown brand that believes in telling heartfelt stories with its handmade artisanal jewellery. Every piece our artisans create is slow, intentional, and deeply personal. They pour their souls into creating pieces that honour tradition and celebrate individuality. Our team takes immense pride in presenting you with high-quality pieces that are luxurious and have an Indian touch you’ll admire.
Our Mission
Our jewellery is handmade by artisans whose skills deserve the world's spotlight. And we believe in honouring the hands behind the craft. While the pieces they create honour India's rich heritage and breathe life into time-honoured techniques, we ensure they are compensated fairly.
Our Vision
We create jewellery that lives beyond seasons, but we also want it to be sustainable. So, while honouring the hands of our karigars, we also honour Earth. Our pieces are not machine-made or made in bulk. This zeroes out the possibility of any metal waste being generated.
Our Culture
Our jewellery is made in Kolkata and designed in Mumbai. But we believe it should last like love. That's why every piece comes with a lifetime repolish, so the pieces you wear through every chapter of your life stay as radiant as day one.
