Andaz : your style, your charm, your signature sparkle!

In a world full of entrepreneurs, finding the perfect Co-Founder is like discovering a rare jewel. & truth be told, the story of how our Co-Founders meeting was pretty similar too!

They found each other during their post-grad days amid a downpour. Little did they know, this encounter would transform their lives and give birth to what you know as Ethnic Andaz. What began as a chance encounter turned into their safe space to share dreams and aspirations.

They took a plunge and began their digital store in 2015. While juggling between their jobs and their passion to help people find their bling, came a day when they decided to turn the digital store into a brand. That’s how Ethnic Andaz was born in 2019.

Meet Vidhi and Nidhi, once strangers, now closest friends and proud Co-Founders of Ethnic Andaz. Their journey has now blossomed Ethnic Andaz into a brand that’s adored and cherished by many.

They took a plunge and began their digital store in 2015. While juggling between their jobs and their passion to help people find their bling, came a day when they decided to turn the digital store into a brand. That’s how Ethnic Andaz was born in 2019.

Who we are?

Ethnic Andaz is a homegrown brand that helps you discover your sparkle. We make premium 24k gold-plated jewellery and deliver elegance to your doorstep. Our inspiration comes from elements and visuals from everyday life. We take immense pride in presenting you with pieces that have an Indian touch. Each piece of jewellery is our commitment to perfection and reflects the dedication of our artisans.

The transformation from sketches on paper to magnificent jewellery pieces happens in our manufacturing units in two cities known to transcend beauty into wearable art, Jaipur and Kolkata. Headquartered in Mumbai, Ethnic Andaz is a harmonious blend of art and skill and a manifestation of our Co-Founders, Vidhi and Nidhi.

Our pieces have touched the hearts of our EA Clan and have been donned by Kriti Sanon, PV Sindhu, Bipasha Basu, Rubina Dilaik (Big Boss 14 Winner), Elnaaz Norouzi (The Sacred Games), and many more. This year our jewellery took the grand stage at Paris Fashion Week too!

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